Human on the Inside with Natalie MacDonald

 

Human on the Inside. We’re big believers in the power of human skills. But don’t just take our word for it - the evidence for excellence powered by human (‘soft’) skills is everywhere! In this engaging, ever-enlightening series, we speak with industry leaders, innovators and game-changers to learn a little about their personal career journeys, and how human-led strategies, philosophies and cultures are proving a force for good in their working worlds …
 
Maxme: Welcome Natalie, and thanks for stepping into the #SuccessIsHuman Spotlight!
 
You’re the Founder of Working @ It, a consultancy empowering brands and professionals through storytelling with heart. You work with leading brands, executives and teams to unlock their voice and deliver messages that truly resonate in order to have impact at scale.
 
In 1 sentence (ok, we’ll give you 3), what does your role entail?
 
Natalie MacDonald: At its core, my role is about helping people show up as themselves, on purpose. I equip leaders, teams and brands with the tools to build clarity, confidence and visibility — using LinkedIn and editorial strategy to position them as leaders, employers and brand partners of choice. On any given day, that might look like designing a new client program, facilitating a team workshop, or diving into the detail in a one-on-one coaching session to help someone make sense of what they want to say and how best to say it. Read more…

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